Saturday, 12 January 2013

T1W1 Homework

‘How has your selected brand evolved its products to understand its customers?’
Please include: 
a) Link to a photo
b) Who?
c) What?
d) How has it evolved? 

Deadline: Thursday, 17th Jan, 12 midnight


  1. I selected The North Face.
    b) Douglas Tompkins and Kenneth "Hap" Klopp
    c) equipment retail store
    d) The North Face this name was chosen because the north face of a mountain in the northern hemisphere is generally the most difficult face to climb. By the 1980s, skiwear was added to the line of products, and eventually camping equipment was added as well. The North Face is now a wholly owned subsidiary of the VF Corporation.

  2. I chose Singapore Airlines
    Singapore Airlines
    Syarikat Penerbangan Singapura
    சிங்கப்பூர் வான்வழி

    Founded: 1 May 1947 as Malayan Airlines
    Commenced Operations: 1 October 1972
    Changes it made that impacted the world:

    First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s

    First to introduce satellite-based inflight telephones in 1991

    First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing inflight meals in 1998

    First to offer audio and video on demand (AVOD) capabilities on KrisWorld in all classes in October 2001

    First to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles in February 2004 on the A340-500, and then surpassing the record (in terms of distance) later that year with the non-stop service to New York (Newark), in June 2004

    First to fly the A380 from Singapore to Sydney on 25 October 2007

    Singapore Airlines became the first airline to operate a B747-400 on a commercial flight across the Pacific.

    In 1999, Singapore Airlines launched KrisFlyer, its first proprietary frequent flyer programme, which allows First, Business and Economy Class customers to earn mileage credits.

    In May 2008, Singapore Airlines created history again by being the first carrier to operate an all-Business Class service between Asia and the USA with its launch of all-Business Class non-stop flights from Singapore to New York (Newark).


  3. I selected Adidas.


    b) Adolf Dassler

    c) It is a sports equipments shop.

    d) Adidas first started off with just the soles of the shoes, then slowly expanded to all the different sports equipments that we see now everyday.

  4. How my selected brand evolved its product to understand its customers?

    Who: Bread Talk

    Bread Talk was incorporated in Singapore o 6 March 2003 as an investment holding public company. The company's Chairman, Dr. George Quek, first conceptualised "BreadTalk" in April 2000 when he saw an opportunity for starting a bakery selling freshly baked breads and buns which are visually creative and attractive.

    How the Brand has evolved:
    BreadTalk's first retail outlet commenced business on 1 July 2000 at Parco Bugis Junction. They opened their second retail outlet within the next five months in December 2000 at Novena Square. Their first retail outlet was situated in the HDB heartlands that was also opened in December 2000 at Junction 8 Shopping Centre. In 2001, they expanded their operations by opening another five retail outlets. When they first commenced operations, the whole baking process, from the preparation of the dough to the final topping of the bakery items, was done at each individual retail outlet. As their operations continued to grow, and in preparation for our franchising plans, they set up their central kitchen and shifted their corporate headquarters to their present premises at KA FoodLink, Kampong Ampat in September 2001. To expand their production capacity, they acquired more space, machinery and equipment in 2002. The expansion of their central kitchen was completed by November 2002. Over the last two years, BreadTalk have introduced many new varieties of breads, buns, cakes and pastries and we presently have launched more than 100 bakery items. Their specialty is their "see through" kitchen which allows customers to see their bread being made. BreadTalk also have their own "restaurant" now called 'Food Republic.' Besides food and bread, BreadTalk also expanded their Bread business. They have a small cafe called 'ToastBox' and a place where you can design your own cakes, 'Icing House'.

    Information Taken from:

  5. Picture:

  6. I selected Converse.
    b) Marquis Mills Converse
    c) It's a shoe company.
    d) When the U.S. entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. Widely popular during the 1950s and 1960s, Converse promoted a distinctly American image with its Converse Yearbook. Artist Charles Kerins created cover art that celebrated Converse's role in the lives of high school and college athletes. Converse has become a fashionable shoe of choice for many celebrities including Demi Lovato, Kristen Stewart, who wore them on the red carpet.


  8. Adidas
    Set up by Adolf Dassler in 1948

    German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach, Germany.

    How has it evolved?
    His first shoe, made from the few materials available in the difficult post-war period, was produced from canvas.
    Now, it is made with comfortable materials

  9. I chose Blizzard Entertainment, Inc

    Blizzard Entertainment was founded by three people, Michael "Mike" Morhaime, Allen Adham and Frank Pearce.

    C) What?
    An American game developing company famous for many of its award winning products based in Irvine, California, USA with its parent company, Activision Blizzard based in Santa Monica, California, USA.

    D)How has it evolved?
    It was first created under the name 'Silicon & Synapse' for mainly game ports until 1993 when it started its own software production. In 1994, they were acquired by 'Davidson & Associates' and briefly changed its name to Chaos Studio before renaming as Blizzard Entertainment after finding out that another company the name Chaos already existed. Since then, it was sold, acquired and consumed into various companies such as CUC International, Cendant, Havas, Vivendi (under Vivendi Games) and finally consumed into the Activision Blizzard it now resides in. Its main production is its award winning franchises such as World of Warcraft, Diablo and Starcraft.

  10. I selected Gibson Les Paul.
    b) Lester William Polsfuss, also known as 'Les Paul'
    c) The No 1. Guitar brand in the market.
    d) Over the years, Gibson Guitar Corporation has evolved, from Orville Gibson innovating and inventing archtop guitars, to Les Paul inventing the Les Paul guitar, which literally made Rock n Roll possible, thus changing the face of rock music.

    i chose nintendo

    A) nintendo is founded by Fusajiro Yamauchi
    B)nintendo has created many video games which is considered one of the best in the world
    C)in the past, it sells a playing card game called hanafuda, soon it was a success and later they went into other ventures such as a taxi company, a love hotel chain, a TV network, a food company. All this venture eventually failed . later , they went into the video game industry and created many famous games and till now, nintendo is still creates many best selling titles like mario, legend of zelda and kirby

  12. a)!800px-Valve_logo_svg.png
    b) Valve was founded by former Microsoft employees, Gabe Newell and Mike Harrington.
    c) AN american game development and digital distribution company based in Kirkland, Washington.
    d) Valve evolved from developing games to making their own game engine and also a gaming social network of their own.

  13. I&E


    b) Who ?
    Answer : Bill Bowerman , Phil Knight

    c) Nike is an American multinational corporation that is engaged in the design , development and worldwide marketing and selling of footwear, apparel , equipment , accessories and services.

    d) The company started out as a sports shop named ' Blue ribbon sports' and now it has evolved into a $10.7 Billion brand , named ' Nike' And now Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It " and the Swoosh logo.

  14. Who: Dell

    What: Student at the University of Texas at Austin in 1984, Michael Dell founded the company as PCs Limited with capital of $1000. Operating from Michael Dell's off-campus dormitory room at Dobie Center, the startup aimed to sell IBM PC-compatible computers built from stock components.Dell provides technology solutions, services and support.

    How it has evolved: Dell has since gone through significant priority shifts, internal company changes, and revamped their social media policy to the point where they actually have some of the highest customer service rankings of any company. This ensures that our customers connect with the experts who can address their unique issues and ultimately help them do and achieve more. Dell now has a full blow command center for listening to customer feedback and improving their company based on the opinions of their consumers.


    My brand is Levi's and its promise is far better than necessary that it has kept. It has improved its products for the customers such as creating the annual 'trade in you old jeans' event after realising that customers had old jeans that were too small jeans for them. This event allows Levi's to collect fabric and for the customers to clear space in their wardrobe, it is a win-win situation.

  16. I selected Coca-Cola.
    b) John Pemberton
    c) A store that sells drinks, specifically Coke.
    d) In 1886, the recipe was developed and then had three businesses. It was also sold for relieving nausea and mild stomach aches. Then, cans of Coke were made. Two distinct versions of Coke came out, New Coke and Coca-Cola Classic, but new Coke stopped production quickly for the taste which was very different from original versions of Coke. It was then renamed back to Coca-Cola.

  17. Company: Hp

    Link to Photo:

    Who: William (Bill) Redington Hewlett and Dave Packard

    What: Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, United States. It provides products, technologies, software, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including customers in the government, health and education sectors.

    How it has evolved: HP has evolved a lot from when it was founded, their very first financially successful product being a precision audio oscillator to having successful lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation computers, and computers for home and small business use. There is also a HP IdeaLab to further provide a web forum on early-state innovations to encourage open feedback from consumers and the development community.

  18. Company: Mojang


    Who: Carl O. Manneh, Markus A. Persson, H. Jakob Porsér

    What: Mojang is a Swedish independent video game developer founded in May 2009 under the name Mojang Specifications by Markus Persson, and most known for creating the popular indie game Minecraft. It is currently developing the games Scrolls and 0x10c, while continuing to update Minecraft. Mojang's company headquarters is in Stockholm.

    How it has evolved: Following a paid trip and employment offer from Valve Corporation in early September 2010, Markus Persson, Jakob Porsér, and Carl Manneh founded Mojang, as Persson desired to run a self-made independent studio for the continued development of Minecraft. Within a year, the company grew to a size of twelve employees, with their second video game, Scrolls, in development, as well as serving as the publisher of Cobalt. In 2011, Napster founder and former Facebook president Sean Parker offered to invest in Mojang, but was declined. By March 2012, the company had accumulated a net income of over $80 million.

  19. Company: Lockheed Martin

    American global aerospace, defense, security, and advanced technology company with worldwide interests.

    How it has developed: Merger talks between Lockheed Corporation and Martin Marietta began in March 1994, with the companies announcing their $10 billion planned merger on August 30, 1994. The deal was finalized on March 15, 1995 when the two companies' shareholders approved the merger. The segments of the two companies not retained by the new company formed the basis for the present L-3 Communications, a mid-size defense contractor in its own right. Lockheed Martin later spun off the materials company Martin Marietta Materials.
    Both companies contributed important products to the new portfolio. Lockheed products included the Trident missile, P-3 Orion, F-16 Fighting Falcon, F-22 Raptor, C-130 Hercules, A-4AR Fightinghawk and the DSCS-3 satellite. Martin Marietta products included Titan rockets, Sandia National Laboratories (management contract acquired in 1993), Space Shuttle External Tank, Viking 1 and Viking 2 landers, the Transfer Orbit Stage (under subcontract to Orbital Sciences Corporation) and various satellite models. Lockheed Martin made several successful projects since merger and is now working on the F-35 Lightning 2.


    from: Jordan

  20. Who: IBM

    What: IBM is a computer manufacturer which people trusted from the late 1880s until now. They manufacture not only computers, but computer hardware and softwares. They offer services from mainframe computers to nanotechnology.

    How it evolved:
    At first, their employees and computers were used for helping NASA in their space tracking systems.
    Later on, they came out with their first computer system family, the IBM System/360, which covers a wide range of application, from small to big, commercial and scientific. And with the new system, companies rewrite applications while upgrading their computer capabilities. Then they started coming out with personal computer and sold the PC business to Lenovo after a period of time. IBM now has surpassed Microsoft in the closing value of the company.

    From: Aloysius

  21. How :has my selected brand evolved its product to understand its customers?

    Who: Valve What: Founded in 1996 by former Microsoft employees Gabe Newell and Mike Harrington, Valve became famous from its critically acclaimed Half-Life series, (the first game released in November 1998).

    How the brand has evolved: After the success of Half-Life, the team worked on mods, spin-offs, and sequels, including Half-Life 2. All current Valve games are built on its Source engine, which owes much of its success to mods and sequels. The company has developed six game series: Half-Life, Team Fortress, Portal, Counter-Strike, Left 4 Dead and Day of Defeat. Valve is noted for its support of its games' modding community: most prominently, Counter-Strike, Team Fortress, and Day of Defeat. Valve has branched out with this tradition to continue developing Dota 2 as the stand-alone sequel to the Warcraft III mod.Each of these games began as a third-party mod that Valve purchased and developed into a full game. They also distribute community mods on Steam. Since Valve Corporation's debut, it has expanded both in scope and commercial value. On January 10, 2008, Valve Corporation announced the acquisition of Turtle Rock Studios.On April 8, 2010, Valve won The Escapist Magazine's March Mayhem tournament for the best developer of 2010,beating out Zynga in the semi-final and BioWare in the finale. On August 1, 2012, Valve Corporation announced revisions to the Steam Subscriber Agreement (SSA) to prohibit class action lawsuits by users against the service provider. Alongside these changes to the SSA, the company also declared publicly the incorporation of Valve S.a.r.l., a subsidiary based in Luxembourg. In 2012, the company acquired Star Filled Studios a small video-game development company. Info taken from :

    from: Jerrold

  22. My Company: Apple

    Apple has expanded from a small corporation that Steve Jobs set up to a revolutionary worldwide company, its name known throughout the world. It was the first to create a computer, which have evolved into what they are now. It was the first to create an iPhone that merged a computer with a phone, along with a touchscreen, which a hundreds of thousands were sold. It always continues to update software, adding new functions and adapting to people's needs.

    From: Jonah