Monday, 29 July 2013

Executive Summary

Daily Sweets

Company Overview
Daily sweets is a company that sells high quality cupcakes all around Singapore. We plan to be able to give Singaporeans access to fresh and hygienic cupcakes at a price everyone can afford. Daily Sweets also wishes for their customers to be able to bond and connect with their loved ones, thus having a wide array of cupcakes designs and flavours for different occasions that suitable for the Young and Old alike. We also allow the customer to purchase the cupcake and personalize it for a gift and bring joy to others.

Marketing Overview
We plan to start up by starting up a store at one of the more popular MRT stations, such as Jurong or Paya Lebar. We may make a loss at the first three months, rest assured that there will be a profit half a year after the business is set up. If we are successful enough, we plan to open another two more stores, this time at major shopping complexes, Vivo City and Jem. If all goes well, we plan to go international, and set up stores in neighbouring countries, Malaysia and Indonesia.

Competitors in the Market
As like any newly opened F&B outlet, we would face off with many competitors such as Twelve Cupcakes or Plain Vanilla Bakery. In order for our business to succeed, we have a special menu in comparison to theirs. Instead of the same repetitive menu, we have included many new creations. Of course, at the same time, we would be using the classic flavors that is loved by many.

Total Revenue
Total Expenses
Total Profit after Tax

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