Thursday, 7 March 2013

Internal Factors 
- Location : If we set up our shop at a place with lots of ice cream shop, we may lose our business.
- Resources : The attitude of the work staff must be good or else the customers may not come back.
- Management : If we have not enough finances for us to get a good location, we may not get a good place that has many customers.

External Factors
- Economy : If the economy is bad, not many people may patronise us
- Legal : The law may banned us from selling this kind of ice cream
- Social market : If there is many ice cream shops, we may lose our business

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