- Location : If we set up our shop at a place with lots of ice cream shop, we may lose our business.
- Resources : The attitude of the work staff must be good or else the customers may not come back.
- Management : If we have not enough finances for us to get a good location, we may not get a good place that has many customers.
- Economy : If the economy is bad, not many people may patronise us
- Legal : The law may banned us from selling this kind of ice cream
- Social market : If there is many ice cream shops, we may lose our business