Internal Factors 

- Location : If we set up our shop at a place with lots of ice cream shop, we may lose our business.

- Resources : The attitude of the work staff must be good or else the customers may not come back.

- Management : If we have not enough finances for us to get a good location, we may not get a good place that has many customers.

External Factors

- Economy : If the economy is bad, not many people may patronise us

- Legal : The law may banned us from selling this kind of ice cream

- Social market : If there is many ice cream shops, we may lose our business